Prxy AI translates raw, unstructured semantics into actionable insights—helping brands and agencies make data-driven decisions faster and more cost-effectively.
Transform unstructured semantics into strategic insights with AI-powered analysis
Trusted by Leading Brands and Agencies
Unlock deeper insights with high-resolution signal-based intelligence
Traditional qualitative and semantic research frequently captures insights in isolated moments or static contexts, limiting the ability to track the dynamic interplay of emotions, motivations, and behaviors as they unfold over time or across segments. Signal-based data is a higher-resolution lens that captures how emotions and behaviors cluster, interact, and shift across different segments, touchpoints, and moments in time. This allows you to see not just what people are feeling, but where those emotions intensify, what triggers them, and how they evolve and change.
Prxy EQ data empowers marketers to reveal the underlying patterns and motivations that drive action with a deeper, evidence-based understanding of the 'why' behind consumer responses—enabling smarter, more human-centered marketing decisions. Our unique "Signal Deep Dives" enable you to analyze specific text to extract and understand the underlying insights and signals, with verified sources and explicit reasoning.
Expert-guided frameworks for every stage of your strategic process
Signal-based tracker for equity, sentiment, positioning and narrative alignment
Size of prize and source of volume analysis dashboard
Signal-driven, channel strategy by goal, target and narrative
Signal-enriched analysis and strategic recommendations
Comprehensive go-to-market strategy for product or brand launch
Generates a comprehensive, research-grade persona profile
Identifies distinct segments based on emotional drivers
Generates a journey map reflecting how consumers navigate category tensions
Includes positioning, competitive context, and strategic recommendations
Creates a narrative landscape report with segmentation and insights
Generates a high-level company report benchmarked against category
Fields a qualitative survey based on composite signal data
Accounts for a daily diary of a specific customer type
Comprehensive signals-based social listening report
Analyses signal patterns for semantic shifts
Generates structured starter ideas for early-stage creative concepts
Expands and iterates on creative ideas using signal intelligence
Expands a core creative platform into multiple creative territories
Predictive critique of creative concepts based on audience and brand fit
Assesses how concepts optimally map to channels
Built for teams that lead with insight– whether B2B or B2C anywhere in the world
You know your brand best—but keeping a finger on the pulse of ever-evolving consumer emotions can be tricky, time-consuming, and expensive. Prxy AI delivers the depth of a large insights firm—only faster and at a more accessible price point—so you can act on real consumer emotions rather than chasing them.
Go beyond demographics to discover heartfelt motivations, pain points, and barriers, all surfaced rapidly through our platform.
Map emotional touchpoints across channels in real time, rather than waiting for months of traditional research.
Use emotional intelligence to refine product features or marketing messages quickly, ensuring you always speak to what people truly feel.
Adapt on the fly as trends shift—Prxy AI's rapid analysis means you stay relevant without ballooning budgets.
Your marketing team is the voice of your brand—shaping campaigns, telling stories, and positioning products.
Whether you're managing your own media buys or working with an agency, Prxy AI offers the clarity you need.
Empower your sales teams with emotional and behavioral intelligence that goes beyond basic lead info.
Your teams constantly need fresh knowledge to stay ahead of shifting consumer landscapes.
Your world moves fast—briefs, pitches, client demands, and an ever-present need to innovate. Prxy AI becomes your strategic edge by cutting through the noise with actionable emotional intelligence. Think of us as a nimble alternative to hiring a traditional research firm—delivering rapid, in-depth insights without the hefty overhead.
Arm your teams with deep emotional intelligence, turning consumer data into compelling narratives that excite clients from the start.
Stay ahead of shifting attitudes. Our semantic analysis pinpoints emerging consumer sentiments, so you can pivot and lead with confidence.
Validate ideas in days instead of weeks, ensuring each campaign or concept resonates on a human level without blowing your timeline.
Your agency's Strategic Planning teams are tasked with guiding clients and internal creatives toward data-backed decisions.
Whether you manage media buying in-house or partner with specialist teams, Prxy AI helps you align media strategy with genuine consumer feelings.
Your agency's creative talent needs quick access to the emotional pulse of audiences to produce compelling ideas.
Choose the plan that works for you
For individual practitioners
Billed annually
Save 20%$125/month when billed monthly
For teams and agencies
Billed annually
Save 20%$625/month when billed monthly
We handle everything from research to delivery
Custom quotes based on scope and timeline
Purpose-built for strategy and marketing
| Capability | Prxy AI | ChatGPT |
|---|---|---|
| Purpose & Specialization | ||
| Built for consumer research & strategic insights | — | |
| Insight-to-Channel customer targeting system | — | |
| Commerce & marketing-focused scoring | — | |
| General-purpose AI assistant | — | |
| Patent-pending Semantic Intelligence | ||
| Proprietary emotion and narrative data | — | |
| Emotional graph-informed insights & strategies | — | |
| Narrative mapping at category, brand & product levels | — | |
| Signal-clustering architectures | — | |
| Analysis Capabilities | ||
|
Multiple agentic analysis modes
Emotional narrative sensitivity
|
Custom GPTs, heavy lift
(no emotional analysis)
|
|
| Guided research workflows & frameworks | — | |
| Insight curation & organization | — | |
| Customizable Response Styles | — | |
| Professional Services | ||
| Expert-led research delivery | — | |
| Embedded team member option | — | |
| Strategic consulting & training | — | |
| Full white glove service | — | |
Discover the story behind Prxy AI and our mission to make emotional intelligence accessible to all organizations.
To help agencies, brands, and organizations of all sizes see the human drivers behind every click, comment, or purchase. By making this intelligence affordable, privacy-compliant, and lightning-fast, we empower you to move from guessing and gut-feel to confident, data-backed decisions—all while forging deeper, more authentic connections with your audience.
AI reveals patterns across unstructured semantics. Human curation ensures cultural fit and strategic alignment. Together, they transform analysis into validated insights.
We reject the tyranny of "just the numbers." Our power is in narrative intelligence—revealing emotional arcs and cultural context that fuel brand love.
We create actionable frameworks and creative raw material. Our platform bridges the gap between understanding and doing.
For professionals who understand that breakthrough thinking comes from understanding human truth. Leaders who lead with empathy and cultural awareness.
Expert strategists and technologists dedicated to transforming semantics into insights
Explore our latest thoughts on emotional intelligence, consumer behavior, and market trends.
by Derek Johnson, Prxy AI Head of Strategy At Prxy AI, we dedicate a portion of our time each week to shed light on issues that impact us all, harnessing the immense reach of our data and a deep commi...
The Connective Tissue Beneath Our Differences by Derek Johnson, Prxy AI Head of Strategy At Prxy AI, we carve out time each week to look beneath the surface of cultural myths and marketing mantras, us...
by Derek Johnson, Prxy AI Head of Strategy At Prxy AI, we carve out time each week to look beneath the surface of cultural myths and marketing mantras, using the full power of our data and creative in...
Join leading brands transforming semantics into meaning
